DermelVet

Client: Oha Honey

Deliverables:
Brand Identity
Packaging
Illustration
Brand Application

DermelVet is the name for Oha Honey’s  medical grade Mānuka wound care cream for animals. The  product is marketed to equine vets for a clinically proven, effective yet natural alternative to antibiotic creams. The full name, brand identity and packaging copy and design was developed by Oystercatchers NZ working closely with their product development project team.

Strategy

After a global competitive review  the brand values and unique “pure and effective” positioning was established. 

Visually we would avoid bee imagery and honeycomb shapes. The aim was to reinforce the pure product with a modern and clean design, backed by clear copy and an authoritative yet warm tone. 

Logo and Packaging 

The logo combines a golden Mānuka honey drop with the medical cross, communicating in a glance the product’s positioning.

The pure white, healthy horse playfully demonstrates the end result of using the salve. Clever use of icons and the pill shape, help break up the information and create a hierarchy of messaging.