Macaulay Metals

Client: Batched Cocktails, Auckland, New Zealand

Deliverables:
Concept to Shift Perspective
Illustration
Brand Application

Brief – Macaulay Metals is New Zealand’s largest, privately owned scrap metal recycling business. They asked us to design a friendly entrance to their new recycling centre that would extend their clientele to include women and the general public, as well as their existing client base.

Solution – We simplified the process of using the centre into three basic steps; ‘drive in, weigh in, cash in’. The friendly illustrations demonstrate what items are suitable for recycling, and suggests the yard is quick, safe and easy to use.

Created with the talented team at Cato Partners, NZ