Womad

Client: World of Music & Dance, New Zealand

Deliverables:
Brand Application
Illustration

Brief – WOMAD is an international festival of music arts and dance that travels the world and takes place once a year in Taranaki, New Zealand. We were asked to refresh the WOMAD identity to make it unique to it’s New Zealand festival location.

Solution – We interpreted the traditional WOMAD Lion with a distinctive New Zealand flavour; the woodcut style echoing traditional Maori carvings, and the icons making up the lion mane celebrating the different events and offerings across the festival.

Created with the talented team at Cato Partners, NZ