Conscious Cookie Co.

Client: Conscious Cookie Co., Vancouver, Canada

Deliverables:
Naming
Brand Identity
Brand Application
Packaging

Conscious Cookie Co was created by the Lee sisters, Steph and Emily.

Their story began way back. Emily, now a prominent personality and instructor in the Vancouver fitness scene, has experienced a lifetime of tummy upsets and food sensitivities. Big sister, Steph, is a master cook who loves creating nurturing and delicious foods. She is often found working to find creative food solutions for loved ones with dietary challenges.

With a shared passion for health and wellness, and a burning desire to help others, the girls set out to create a product which was not only allergy-free and gut-friendly - but also fully satiating and DELICIOUS. It's safe to say they were a success!

The name “Conscious Cookie Co.” was born out of the intention to celebrate people making healthy food choices as clever..’conscious’ cookies. ‘Co.’ is to acknowledge the sister-team behind the brand, and to set. a tone of inclusivity and community we’re all a part of the collective.

The visual brand is minimal and clean, inspired by the girl's personal aesthetic - and to reflect. the minimal ingredients in the cookies themselves. It is also infused with language and illustration reflecting their spiritual outlook and passions for all things love & light.