Honest Goods

Client: Honest Goods, Tauranga, New Zealand

Deliverables:
Naming
Brand Identity
Brand Application
Packaging
Illustration

Honest Goods is the brainchild of talented Holistic Wellness Coach, Megan Hattingh. A business with the genuine intention of making the world a better place, and dedicated to elevating wellness through powerhouse immune boosting products.

Megan is a wealth of knowledge when it comes to achieving optimal health. With a keen awareness that our gut health influences our entire body, she developed a line of apple cider-based tonics. Based on an old herbal remedy, Ahi Cider packs some serious health punch as it's loaded with powerful anti-inflammatory, anti-bacterial, anti-microbrial, and circulatory roots and herbs. 

When it came to developing a brand, it felt essential that we establish a look, feel, and voice for HG’s which was equal parts playful, and genuine. The logotype took form in the perfect balance of these qualities. The visual language followed suit - with organic hand drawn illustration of key ingredients, and a soft natural colour palette. Talented Wordsmith Extraordinaire, Megan Raynor, spun her magic in creating HG’s written voice.